Rome's Iconic Colosseum Has Been Given a 'Social Value'

You don't typically see a financial value attributed to world heritage sites, such as Rome's iconic Colosseum. But a new study by financial consultancy group Deloitte has placed a 'social value' on the amphitheater at $79b USD.The survey wasn't measured by the financial returns that the site brings to the city of Rome, but rather the cultural value "perceived by most Italians, and not just those who visit it," per the report. Or in other words, the value was determined by the financial contribut...